In business, it’s difficult not to get caught up in the numbers: Sales, dollars, bookings, inquiries, appointments. In blogging, one measures success by the impact of the blog on its readers.
Blogging impact can be measured in a number of ways:
Site visitors
Comments (quality and quantity)
# of screens views on each visit
Diverse geography of visitors
Time spent viewing the blog
Source of activity (referrers, links, message boards, etc.,)
Inquiries for speaking or consulting
Awareness/Comments when speaking to people at meetings/conferences
With all that said, I’m proud to announce that this morning, The Wedding Marketing Blog surpassed 10,000 visitors for the month of June. I probably should have waited until the end of the month for a final total, but this was too exciting.
Besides the soaring number of visits, it’s exciting to see improvement in all areas, especially comments and questions from readers… like you.
As The Wedding Marketing Blog continues to grow in activity, there are a number of features, benefits and goals that will roll out during the second half of 2009.
They will include
International coverage in many English speaking countries (already begun)
Public speaking calendar (under development)
Directory of Wedding Trade Association and Networking Organizations
Industry Conferences, Meetings, and Seminars
Directory of Wedding Business Resources, Advertising and Exhibiting Opportunities
I’ll stop there, because it will take quite a bit of effort to launch all of that. Your suggestions and ideas are always welcome. I do my best to read every inquiry, comment, and email.
Each post and reader are important to me. I’m conscious of the fact that different people are interested in different issues. I will continue to give my best effort to provide valuable and stimulating content to you.
With my deepest appreciation for your readership!
Andy EbonThe Wedding Marketing Blog
