Copywriter Dubai: are you surviving?
The world (1): Dear copywriter, are you ok? (Felt like a soft voice asking into my ears)
Copywriter (2): Yes. Yes; and what makes you think differently?
(1) Come on, don’t act-you stupid. You are not a country to deny the effects of recession. We all know that advertising is hit hard by the economic downturn. Just look at the Gulf News newspaper, how lean it has become! No single real estate ad for the last one month and you act as if nothing has happened. Tell us, do you have food to eat at least once in a day?
(2) You paparazzi, why are you after me? You media people only spread negativism and pessimism. In fact today morning I had a profusion of pocari sweat mixed with 20% ginger ale and 30% Horlicks. I was enjoying my life all through the last month. My BP is 155/75, weight 78.987 kilograms and walk is brisk. See…I am jittery as a June bug!
(1) But don’t tell us that the fall in advertisements have no effects on you….
(Don’t you see that newspapers fill the vacant spaces with their own or associate advertisements?)
(2) Yes they have effects. I can easily carry the newspaper around as it is not that heavy now. Imagine the number of trees that are saved because we are printing less number of pages these days. And you sensationalists should know that online advertising in UAE is growing exponentially. Big agencies – advertising agencies are affected, that is indeed a truth, but we all are not made redundant.
(1) But we the poor people, people in the main street are happy that your greed days are over…
(2) No…you people cannot write us off yet. We will still speak gibberish and act snobbish. We guys will dress up in low waist denim jeans and appear in formal occasions inappropriately dressed, often wearing worn out canvas shoes. Even if we die like this, our graves will be deep and wide enough to accommodate all these electronic gadgets and style accessories. We won’t die lonely.
Recession is nothing.
Advertising rules
(These two sentences are with echo, like speaking loud inside a church-to fade out)
With this I woke up to the realities of the world and advertising. It is 7.33 am. Another day; who will bite the dust today?
